Brand Analytics and seller reporting for authorized Amazon sellers
Sellavant helps Amazon Selling Partners turn authorized Brand Analytics, catalog, advertising, and workflow data into clear operator actions for their own brands and seller accounts.
Organize Brand Analytics outputs such as search query performance, search catalog performance, market basket analysis, repeat purchase behavior, and brand-level customer behavior reports when those reports are available to the authorized Selling Partner.
Help sellers identify search terms, ASINs, content gaps, and listing improvement opportunities for their own brands and authorized catalog only.
Track account-specific trends across authorized sales, catalog, advertising, and brand data so operators can prioritize listing, A+ content, and merchandising work.
Summarize seller-authorized analytics into reviewable recommendations. Sellers remain responsible for approving final business decisions, claims, and marketplace submissions.
Data used for analytics
Sellavant uses only data authorized by the Selling Partner and only for the seller workflows described on this site.
- Brand Analytics reports available to the authorized Selling Partner
- Seller account, marketplace, catalog, listing, and sales data authorized through Amazon SP-API
- Advertising performance data authorized through Amazon Ads API where connected
- Customer-provided assets, source links, brand guides, and product materials
Acceptable use boundaries
Sellavant is designed to support Amazon's Acceptable Use Policy, including the restrictions in sections 4.4 and 4.5.
- No aggregation of SP-API data across Selling Partners, businesses, or Amazon customers to provide or sell benchmarks, rankings, datasets, or competitive intelligence.
- No calculation, promotion, publication, or sale of insights about Amazon business performance, Amazon marketplace health, Amazon strategy, or Amazon internal operations.
- No resale of Amazon data, no data vending, and no external audience targeting using Amazon customer data.
- Analytics are scoped to the specific seller, brand, marketplaces, and data permissions authorized by that Selling Partner.
Example seller workflows
Review search query performance to find terms where an authorized brand has visibility but weak conversion.
Compare an authorized ASIN against the seller's own content and advertising context to prioritize A+ content improvements.
Summarize market basket and repeat purchase patterns for the seller's own eligible brands without exposing other sellers' data.
Turn authorized analytics into task lists for listing content, brand guide updates, and advertising review.
Sellavant does not provide public marketplace benchmarks, cross-seller rankings, Amazon business intelligence, or datasets derived from multiple sellers' SP-API data.
All analytical outputs are intended for the authorized seller account that connected the data and are subject to review before operational use.